A qualified lead or a MQL (Marketing Qualified Lead) is a lead that has been qualified based on the criteria of your ideal customer profile. This means that the lead has come from your ideal audience and has shown interest in your service.
When a new client is signed we test different audiences, creative, copy, lead forms etc. Our offer stands once we have completed the initial 2 months of testing. Get in touch with us to see if you can get this offer for your business!
Once we finish the initial 2 months of testing, we allocate the majority of the budget into the winning adverts, saving 20% of the budget to continue testing to find new winning formulas. We monitor and make necessary changes to all running ads.
